Digital Fuel Capital Announces Investment in PuppySpot

Boston, MA., October 26, 2022 –– Digital Fuel Capital (“Digital Fuel”), a private equity firm focused on e-commerce, announced a majority investment in PuppySpot – the leading online service to discover, learn about and find puppies.

“We are excited to partner with the PuppySpot management team to support the company in its next chapter of growth. PuppySpot helps consumers find a perfect puppy from a highly vetted network of responsible breeders. We look forward to supporting the business as it continues to build a world-class marketplace with great experiences and standards for buyers and sellers. We believe PuppySpot can be a force for good in the industry.” said Atle Skalleberg, Operating Partner of Digital Fuel Capital.

“Our mission is to make lives better by placing healthy puppies in happy homes. We are excited to partner with Digital Fuel and believe their team of experts in performance marketing, e-commerce, technology, and analytics will support accelerating the growth of our business,” – said PuppySpot CEO, Claire Komorowski.

Davis Malm & D’Agostine served as legal advisors to Digital Fuel.

About PuppySpot
PuppySpot is a community of dog lovers, committed to connecting the nation’s top breeders to caring, responsible individuals and families. The service has placed over 200,000 puppies into U.S. homes. With a focus on quality and trust, it holds itself and its customers to the highest standards and aims to improve the life of each puppy, breeder and owner who joins. The business has an independent Scientific Advisory Board and collaborates with the USDA to ensure it exceeds all national standards. PuppySpot mandates a comprehensive, proprietary screening process that all breeders must pass annually ensuring puppies listed on the platform are of the highest quality. For more information, please visit

About Digital Fuel Capital
Digital Fuel Capital is among the most active private equity investors in e-commerce, with more than fourteen investments spanning a variety of sectors including home improvement and décor, apparel, photo products, and event ticketing. Digital Fuel supports its portfolio companies in implementing direct-to-consumer best practices with internal operating resources across performance marketing, e-commerce, technology, data science and analytics. For more information, please visit