StubHub International Gains Independence with New Owners, Following CMA Approval

All StubHub entities outside USA and Canada to become new independent group.

BOSTON, MA., September 8, 2021 — Digital Fuel Capital, LLC (“Digital Fuel”), an investment operating company focused on building leaders in e-commerce, has received the approval of the UK Competition and Markets Authority (CMA) to become the new owner of StubHub International (“SHI”).

Digital Fuel's President, Carson Biederman said: "We are thrilled to become the new owners of StubHub International. After a long time and process, the teams in London, Madrid, Bilbao and Berlin will now form a new independent company. Together, we look forward to growing StubHub International as an agile and competitive ticket marketplace focused on helping fans access live experiences and transfer tickets securely.” Wayne Grierson, General Manager of StubHub International said: “It is our mission to help fans access incredible experiences. We are excited to become independent, as we help fans return to concerts, theatres and stadiums.”

About StubHub International

Following the CMA’s inquiry into the merger of viagogo and StubHub, it was determined that StubHub’s international entities (all entities except those in the USA and Canada) were to be divested and made independent from StubHub and viagogo. The new independent group consists of businesses in the United Kingdom, Germany, France, Spain and numerous other international markets. StubHub enables fans to buy and sell tickets to tens of thousands of events. Backed by award-winning customer care, StubHub’s FanProtect™ Guarantee means every ticket is guaranteed valid or customers receive a replacement ticket of equal or better value, or their money back.

About Digital Fuel Capital

Digital Fuel Capital, LLC is a Boston-based investment operating company and one of the most active acquirors of e-commerce businesses. Digital Fuel supports its businesses with internal performance marketing, e-commerce, data science and technology resources as well as active collaboration amongst its portfolio companies and strategic relationships with best-in-class external partners. Additional information can be found at