Digital Fuel Establishes New Women's Jewelry Platform with Investments in Jane Win and PicturesOnGold
Digital Fuel Capital (“Digital Fuel”), a private equity firm focused on leaders in e-commerce, announced its investment in jewelry brands Jane Win and PicturesonGold, expanding its portfolio in the fast-growing jewelry category.
Jane Win, founded by Jane Winchester Paradis, is known for collectible coin jewelry with meaning, while PicturesonGold has built a differentiated platform combining proprietary personalization technology, domestic production and rapid fulfillment.
“We are thrilled to lead the investment in Jane Win and PicturesonGold and to support both teams in their next chapter of growth,” said Joe Kiernan, VP Portfolio Operations of Digital Fuel. “Jane Win has built a deeply resonant consumer brand, while PicturesonGold’s proprietary technology and domestic manufacturing create a differentiated platform. Both are exceptionally well positioned for continued success in a large and fast-growing jewelry market.”
Timex Group, the leading global watchmaker, participated in the investments alongside Digital Fuel. Fairmount Partners acted as the exclusive financial advisor to Jane Win.
Digital Fuel Capital
Digital Fuel Capital is one of the most-active private equity investors in e-commerce businesses. Digital Fuel’s investment strategy is to acquire leaders in defensible e-commerce segments and to support its portfolio companies in optimizing their businesses through a combination of internal resources in performance marketing, e-commerce and analytics, collaboration amongst portfolio companies and strategic relationships with best-in-class partners. Additional information can be found at www.digitalfuelcapital.com.
Timex Group
Timex Group designs, manufactures and markets watches and jewelry that reflect a legacy of craftsmanship and a commitment to storytelling and innovation. Headquartered in Shelton, Connecticut, with multiple operating units and more than 2,500 employees worldwide, Timex Group is among the world’s leading watchmakers. Its portfolio includes global iconic brands such as Timex, Timex Atelier, adidas, Aston Martin, Daniel Wellington, Ferragamo, Furla, Gc, Guess, Nautica, rag & bone and Versace.
Jane Win
Jane Win designs chic, modern coin jewelry with meaning, blending style and purpose. Every piece in the core coin collection is infused with intention, and either a feeling, a direction or emotion. It is the perfect way to help the wearer celebrate her milestone moments. Designed to be gifted, layered, and loved, each coin is double-sided, featuring a word on one side and custom design on the other. The signature coin collection is complemented by a broad catalog of both semi-fine and fine jewelry categories. Jane Win is sold online and in premium women’s fashion and jewelry boutiques nationwide.
PicturesonGold
PicturesonGold is a personalized jewelry platform with proprietary customization technology, domestic manufacturing capabilities and rapid fulfillment. In addition to PicturesonGold, the platform includes Alivia + Danny, Sacred Medals, Class Ring Shop and Heartsmith, spanning photo jewelry, personalized fashion jewelry, religious jewelry and class rings.