Our team of experienced investors and operators has a long history of success in marketing, technology and eCommerce. Our team of experienced investors and operators has a long history of success in marketing, technology and eCommerce.

Management Team

Carson Biederman. Illustration.

Carson Biederman

Founder and President

Carson is the founder and President of Digital Fuel Capital. He is also a co-founder and a Managing Partner of The Mustang Group, an affiliate of Digital Fuel Capital that invests in innovative companies within the consumer products, technology and business services sectors. Prior to founding Digital Fuel Capital in 2012 and co-founding The Mustang Group in 2003, Carson was at Bain Capital for seven years, where he invested in both start-ups and mature companies across a range of industries. He was also a founding member of two investment practices within Bain Capital: Bain Capital Credit and Bain Capital Ventures. Carson began his career in the investment banking group of Donaldson, Lufkin & Jenrette. He received a B.S. in Economics from The Wharton School at the University of Pennsylvania.

Carson is committed to working on scalable solutions to improve economic opportunity for Americans and serves on the board of Economic Mobility Pathways (EMPath).

Stephen Owen

Vice President

Steve joined Digital Fuel Capital at its founding in 2012. He is a Vice President and focuses on investment execution and portfolio company support. He is also a Principal of The Mustang Group, an affiliate of Digital Fuel Capital. Previously, he was at Advent International for five years, focusing on buyout transactions in a range of industries including industrial, building materials, and business services. Prior to that, Steve was at Credit Suisse First Boston in the investment banking department, where he was a member of the CSFB Technology Group focusing on mergers and acquisitions. He received a B.A. from Williams College.

Stephen Owen. Illustration.
Kiran Gowda. Illustration.

Kiran Gowda

Vice President

Kiran joined Digital Fuel Capital in 2019. He is a Vice President and focuses on digital marketing and eCommerce. Previously, he was Vice President of digital and eCommerce at Bulletproof 360. Kiran's prior roles include Senior Director of Digital and Technology at TRX and owning eCommerce and digital marketing for Goorin Bros. and TravelSmith Outfitters. He received an M.B.A. from San Francisco State University, a B.Sc. from Nottingham Trent University and an Executive Education in Strategic Marketing Management from Stanford University Graduate School of Business.

Katie Griset

Director of Operations & Investor Relations

Katie joined Digital Fuel Capital in 2019. She is the Director of Operations & Investor Relations. Previously, she was at Bain Capital Credit for 15 years, most recently as a Sr. Manager focused on investor relations, marketing operations, and event management. Prior to that, Katie was a Sr. Manager of the client services team. She received a B.A. from Syracuse University.

Katie Griset. Illustration.

Our management team is bolstered by a team of internal digital marketing and eCommerce professionals as well as a group of best-in-breed outside partners who assist Digital Fuel portfolio companies in optimizing their customer acquisition, retention, analytics, branding and site experience.