We help our companies test and optimize across a broad array of channels and tactics.
We continuously test and improve site experience based upon usability, consumer behavioral insights, creative, pricing and personalization.
We use segmentation and lifecycle marketing to drive incremental contribution from existing customers.
Proprietary dashboard and best practices frameworks facilitate evaluation of new investment opportunities as well as post-investment optimization.
Portfolio companies communicate with each other regarding tactics, vendors and best practices through our portfolio-wide Slack channel, on exclusive best-practice webinars and at the DFC annual summit.
Leverage collective buying power for portfolio company vendors and agencies.
Our best-in-class network of eCommerce and digital marketing executives, advisors, technology providers and agencies take the guesswork out of strategy.