Matthew Anderson

Matt joined Digital Fuel Capital in 2023 and is responsible for managing various paid media channels across the portfolio companies. Previously, he was the Senior Paid Search Manager at LyteYear, a boutique consultancy that specializes in lead generation and e-commerce performance marketing. He has worked across multiple digital marketing teams, both in-house and agency side, overseeing strategy, implementation, SEO, user experience, product data optimization and analysis of campaign performance. Matt received a B.B.A. in Marketing from the University of Washington.