Privacy Policy

This Privacy Policy explains how Digital Fuel Capital, an operating division of Digital Fuel, LLC ("Digital Fuel Capital," "we," "us," or "our"), collects, uses, shares, and protects information when you visit our websites at https://digitalfuelcapital.com (the "Website"). It also describes your rights and choices.

At a glance: We use Google Analytics to understand how visitors use our site. A consent banner appears on your first visit that lets you accept or decline non‑essential cookies. You can change your choice at any time.

Who we are & how to contact us

Controller: Digital Fuel, LLC
Address: 316 Stuart Street, Floor 4, Boston, MA 02116, USA
Phone: (617) 274-8400
Email: info@digitalfuelcapital.com

If you have questions or wish to exercise a privacy right, email us and include “Privacy Request” in the subject line.

Scope

This Policy applies to personal information we collect:

• When you visit or interact with the Website;
• When you communicate with us (e.g., by email or phone);
• Through our service providers acting on our behalf.

This Policy does not apply to third‑party websites or services linked from the Website (see Third‑party links).

Information we collect

Information you provide to us

• Contact details (name, email address, phone number, company/role) when you email or call us.
• Any other information you choose to include in communications with us.

Information collected automatically (online activity data)

When you visit the Website, we and our service providers automatically collect:

• Device and browser information (e.g., type, version, settings)
• IP address and general location (approximate city/region)
• Referring/exit pages, pages viewed, links clicked, and time/date stamps
• Usage metrics and performance data

Cookies and similar technologies

We use cookies, pixel tags, and similar technologies. On your first visit, a banner lets you accept or decline non‑essential cookies (including analytics). See our separate Cookie Policy for details on cookie types and how to manage preferences.

How we use information

We use information to:

• Operate, maintain, and secure the Website;
• Understand usage, measure performance, and improve content and navigation;
• Communicate with you and respond to inquiries;
• Detect, prevent, and investigate security incidents or misuse;
• Comply with legal obligations and enforce our terms.

Google Analytics (measurement)

We use Google Analytics ("GA") to measure how visitors use the Website so we can improve it. Where required, GA only runs after you consent via the banner. You can:

• Change your cookie preference at any time via the banner or your browser settings;
• Install the Google Analytics Opt‑Out Browser Add‑On: https://tools.google.com/dlpage/gaoptout.

Data processed by GA may include device information, IP address (which GA can truncate/anonymize in certain regions), and Website usage. Google acts as our service provider/processor for analytics. For details on Google’s practices, see Google’s Privacy Policy: https://policies.google.com/privacy.

We do not use GA’s remarketing or advertising features on this Website unless we explicitly update this Policy and the consent banner to state otherwise.

Legal bases for processing (EEA/UK visitors)

Where GDPR/UK GDPR applies, we rely on:

• Consent for non‑essential cookies/analytics;
• Legitimate interests to operate and secure the Website (only where those interests are not overridden by your rights);
• Legal obligation where processing is necessary to comply with the law;
• Contract where processing is needed to respond to or carry out your requests.

You may withdraw consent at any time (this will not affect processing that occurred before withdrawal).

How we share information

We may share information with:

• Service providers (e.g., hosting, analytics, security) that process data on our instructions and subject to appropriate safeguards;
• Professional advisors (legal, accounting) as necessary;
• Authorities when required by law or to protect rights, safety, and security;
• Business transferees in connection with a merger, acquisition, or asset sale.

We do not sell or share personal information for cross‑context behavioral advertising as those terms are defined under applicable U.S. state privacy laws.

Data retention

We keep personal information only as long as necessary for the purposes described in this Policy, including to comply with legal obligations, resolve disputes, and enforce agreements.

• Server and security logs are typically retained for a limited period.
• Analytics data is retained according to our Google Analytics property settings and then deleted or aggregated.

If you have questions about specific retention periods, contact us.

Your rights & choices

Cookies/Analytics

Use the consent banner to accept/decline non‑essential cookies. You can also adjust browser settings or use the GA opt‑out add‑on linked above.

Marketing communications

We do not run mailing lists from the Website. If you receive an email from us and wish not to, reply and let us know.

Do Not Track

The Website does not currently respond to “Do Not Track” signals.

GDPR/UK GDPR rights (EEA/UK visitors)

You may have the right to access, rectify, erase, restrict or object to processing, and data portability. You also have the right to lodge a complaint with your local supervisory authority. To make a request, email info@digitalfuelcapital.com.

U.S. State privacy rights (e.g., California)

Depending on your state, you may have rights to access, delete, correct, know, or limit certain uses of your personal information. We do not sell or share your personal information for cross‑context behavioral advertising. To exercise a right, email info@digitalfuelcapital.com.

We may need reasonable information to verify your request and will respond as required by law. You can designate an authorized agent consistent with applicable law.

International transfers

We are based in the United States. If you access the Website from outside the U.S., your information may be transferred to, stored, and processed in the U.S. and other countries that may have different data‑protection laws. Where required, we implement appropriate safeguards (e.g., Standard Contractual Clauses).

Security

We use reasonable technical and organizational measures to protect personal information. No internet transmission or storage system is 100% secure; please use caution when transmitting information online.

Children’s privacy

The Website is not directed to children and we do not knowingly collect personal information from anyone under 16 years of age. If you believe a child has provided us personal information, contact us so we can delete it.

Third‑party links

The Website may link to third‑party sites or services. Their privacy practices are governed by their own policies. We are not responsible for those practices.

Changes to this Policy

We may update this Policy from time to time. The Last updated date at the top indicates the effective date. Material changes will be posted on this page and, where required, presented in the consent banner.

How to contact us

Digital Fuel, LLC
316 Stuart Street, Floor 4
Boston, MA 02116, USA
(617) 274-8400
info@digitalfuelcapital.com