The Boutique Brands

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Boutique Brands logo

The Boutique Brands is a multi-brand online retailer of women's fast fashion offering the latest trends at affordable prices to highly engaged online communities of women. Products include women's apparel, outerwear, footwear, jewelry, and accessories.

Current brands include Discount Divas and Lime Lush Boutique.

LimeLush website
Discount Divas website

Details

The Boutique Brands

  • Status: Active
  • Investment Date: 2018
  • Headquarters: Huntsville, AL; Orem, UT
  • Investment Theme: Platform Moat; Multi-Brand Platform
  • Deal Type: Majority re-capitalization
  • Add-ons: Discount Divas, Lime Lush
  • Add-on Criteria: Online women's apparel boutiques selling through social communities
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Our portfolio spans a diverse set of categories serving both consumer and business customers.

SEE OUR BRANDS