The Boutique Brands

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Boutique Brands logo

The Boutique Brands is a multi-brand platform of women's fast fashion brands utilizing live video e-commerce to provide a blend of entertainment and shopping to a base of highly engaged consumers.

Current brands include Discount Divas, Filly Flair, Lime Lush and NanaMacs.

Discount Divas website
Filly Flair website
LimeLush website
nanamacs website

Details

The Boutique Brands

  • Status: Active
  • Investment Date: 2018
  • Headquarters: Huntsville, AL
  • Investment Theme: Platform Moat; Multi-Brand Platform
  • Deal Type: Majority re-capitalization
  • Add-on Criteria: Online women's apparel boutiques selling through social communities
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Our portfolio spans a diverse set of categories serving both consumer and business customers.

SEE OUR BRANDS