Boutique Brands
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The Boutique Brands

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Multi-brand platform of live-video eCommerce women's apparel brands

The Boutique Brands is a multi-brand platform of women's fast fashion brands utilizing live video eCommerce to provide a blend of entertainment and shopping to a base of highly engaged consumers. Current brands include Discount Divas, Filly Flair, Lime Lush and NanaMacs.


Status
Active

Year of Investment
2018

Headquarters
Huntsville, AL

Investment Theme
Platform Moat, Multi Brand Platform

Deal Type
Majority Recapitalization

Filly Flair Black LogoNanaMacs Black LogoDiscount Divas Black LogoLime Lush Black Logo