The Boutique Brands

Multi-brand platform of live-video eCommerce women's apparel brands

The Boutique Brands is a multi-brand platform of women's fast fashion brands utilizing live video eCommerce to provide a blend of entertainment and shopping to a base of highly engaged consumers. Current brands include Discount Divas, Filly Flair, Lime Lush and NanaMacs.

Status

Active

Year of Investment

2018

Headquarters

Huntsville, AL

Investment Theme

Platform Moat, Multi Brand Platform

Deal Type

Majority Recapitalization